The following are basic guidelines and standards to familiarize yourself with. By no means is this an exhaustive list, but more a 鈥渢ips and tricks鈥� when working on the web.

Quick Tips

• Think about what you put on your page, keep your audience in mind and be clear and concise in your messaging.
• Look at your web page on multiple devices (phone, tablet, computer, TV).
• All pages on the website should have a consistent look to maintain a consistent brand.

• If you need help or find errors, contact Strategic Communications and Marketing.

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General Standards / Getting Started

• Think about what you鈥檙e putting on your web page. Include only important information and be clear and concise. If you have a PDF or document, can it just live on the website as an actual page or does it need to be a PDF or document?
• If it鈥檚 not ready, don鈥檛 or publish it. Don鈥檛 use 鈥淐oming soon鈥︹��, 鈥淯nder Construction鈥�, or any other similar wording.
• Any content added to the website may be changed by Strategic Communications and Marketing at any time if it fails to meet basic writing style guidelines, visual style guidelines or accessibility guidelines.

• If any users fail to meet these standards, their access to edit pages may be revoked.

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Text Standards

What to do:

• Use digital brand fonts. All main body text should be Helvetica Neue. All headings should be Proxima Nova. For the most part these are standard, but in some cases if you copy and paste you may need to clear formatting to set to default text styles.
• Make sure to proofread all text and perform spell check.
• Be clear, concise and simple in your copy. Get to the point.
• Make sure the most important information takes precedence.
• Put yourself in the shoes of someone coming to your page for the first time 鈥� get to know your audiences.
• Speak to your audience, don鈥檛 dumb down your content, but make it as simple and easy to digest as possible.

What not to do:

• Don鈥檛 change the font face.
• Don鈥檛 change the font color.
• Don鈥檛 change the font size outside of the predefined size options within Styles and Formatting.
• Don鈥檛 add background colors to your text.
• Don鈥檛 bold, underline or italicize all your text 鈥� if it鈥檚 all bold, italicized or underlined, none of it will stand out.
• Don鈥檛 add additional space between characters.
• Don鈥檛 use excessive exclamation points or all caps 鈥� your audience will think you鈥檙e yelling at them.
• Copy may be changed by Strategic Communications and Marketing.

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Congrats! You finished Part 1. Let's go to Part 2: Getting Started in Modern Campus CMS.