Color

Besides the logo, color is one of the most important elements of brand identity. We should be able to cover up the logo and through color and design, we should still identify a piece of collateral as 黑料正能量.

There are primary, secondary and tertiary palettes. The primary colors that represent 黑料正能量C are 黑料正能量C Cardinal and 黑料正能量C Gold.

Color varies slightly between print and digital. Below you will find the color values for each.

Digital

Primary

 

黑料正能量C Cardinal // HEX: #be1e2d // Pantone 201 // CMYK: 7 100 68 32

 

黑料正能量C Gold // HEX: #ffcf0c // Pantone 123 // CMYK 0 19 89 0

 

黑料正能量C Black // #192026 // Black

Secondary

 

黑料正能量C Cardinal Dark // HEX: #9c1521

 

黑料正能量C Gold Dark // #e4af15

 

黑料正能量C Dark Gray // #566168

 

黑料正能量C Mid Gray // #929191

 

黑料正能量C Light Gray // #c4c3c3

 

黑料正能量C Lighter Gray // #e1e1e1

Tertiary

The tertiary color palette encourages variety among designs. The options add a vibrant and contemporary feel to 黑料正能量C's brand colors. Tertiary colors can be included as accents or pops of color, but require care to avoid brand confusion.

Please contact the Office of Strategic Communications and Marketing for more information regarding the tertiary color palette.